How does Santa know who’s been naughty and nice? With the help of his loyal, watchful elves, of course.

Get your child in the festive spirit – and keep him on his best behavior – with his very own Elf on the Shelf. Santa’s helper comes out every Thanksgiving to keep an eye on your kids throughout the holiday season, and ensure that they’ve been good little boys and girls. Every morning, the elf appears hiding in a different spot — after flying back from the North Pole to give Mr. Claus a full behavioral report.

Kids and adults alike will love having an Elf on the Shelf. It’s a fun activity for the children and a great tool for parents.

Available at Barnes and Noble, $29.95.